“The average property gets so cold that no one goes into it,” says Amy Bohutinsky, chief marketing officer for Coldwell Banker Residential Brokerage. “For you to have a respectable, successful business, you have to be able to show your inventory.”
Earlier this year, she and colleagues honed Coldwell Banker’s technology to make it possible to move more quickly by leveraging technology to minimize downtime, enhance agent participation, and provide more comprehensive results. Bohutinsky and her colleagues sought to leverage the wide range of gadgets, devices, and aggregators that are rapidly changing how real estate is transacted today. Coldwell Banker created its first unified mobile platform to work with iPhones, Androids, and Andoid and Apple iOS devices. As the industry’s premiere real estate technology provider, Coldwell Banker works with top online and offline media sources and aggregators such as Trulia, Zillow, Realtor.com, Daily Mail, Vimeo, Craigslist, and ZipRealty to augment their agents’ real estate assets to significantly enhance their collections.
Coldwell Banker made “hands-free” real estate accessible through the ability to show even remotely, 24/7 with premium agent functionality that enables agents to schedule showings at any time while viewing homes remotely.
Based on market research, agents said the standard office model is out as agent participation and communication around listings increased. As a result, a cyberoffice was created with full agency touch points so agents are able to collaborate, communicate and present listing information in the ideal way. Now agents will be able to receive and answer messages from fans and clients via a chat room and microphone that can be projected onto any wall or large display.
Last year, Coldwell Banker doubled in size, which brings with it improved convenience and functionality. Now agents can work virtually anywhere to get a better handle on transactions, and Coldwell Banker’s technology provides the needed infrastructure to work with any technology platform with the right capabilities needed to coordinate and get results.
“There’s a demand to work with technology companies to help our agents add to their value,” Bohutinsky said. “Technology today is a cinch and we are creating new ways for agents to seamlessly connect to each other and to clients to make a better connection.”
Read the full story on Forbes.com.